We have all but lost this idea. Shops are always stocked with fruits and veggies out of season, imported from all across the world, grown in unnatural conditions.
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Small grocery stores still run more local in season at a cheaper price, that is where I shop most of my fruit and veggies.
Sadly, these types of shops are far and few in my town. Or I am just not aware of them. I know about some local gardening communities that sell their veg and produce, but I wish this was more widespread. Would much rather support them than big chains.
I am jealous. Maybe I should look harder to find them in my area. Would much rather go there than bigger shops.
Small corner shops many won't venture into, normally great people selling directly from farmers.
I envy people who can still manage this. I once did the math about opening my own bakery, and the amount of bread one needs to sell just to cover the cost and other utilities is really staggering.
I think rental is the biggest factor depending obviously on your business. At least, in the Cape, it does not matter where you rent, it is so expensive. I laid my dreams to rest (for a while) when I started to calculate how much I need to sell just to cover rent.