Not surprising.
One of the main supermarkets around here have a thing where there is a little sign that says something like WOW!...low price blahblahblah. Well.... there is nothing special about the price and they are all over and even my 90 year old Mother has commented on how stupid do they think we all are as there is nothing special about the pricing, so, they are doing the same thing here too.
It's terrible now instead of having to be alert for the rare scam/lie/false advertising, it's almost impossible to find an honest, quality & reliable business.
Pretty sad !